New Report Says Longer Healthy Life Expectancy Multiplies Seniors Competing in Sports and Keeping Fit

Marina Del Rey, CA (PRWeb) January 22, 2007 -- Life expectancy doubled and healthy senior years increased during the last century. These trends changed participation in sports and fitness activities and are likely to change them more in the future.

Many professional athletes continue their careers after the traditional retirement age of 40, and many more people enjoy amateur sports and fitness activities in mid-life and senior years. Why?

•    People know that sports and fitness are ways to build the physical activity needed for good health into our increasingly sedentary lives.

•    Greater opportunities exist to participate in senior sports leagues (Men's Senior Baseball League/Men's Adult Baseball League and The International Tennis Association Seniors Circuit), multi-sport festivals (World Senior Games and US National Senior Games), and events like marathons, walks and bicycle rides open to people of all ages (the Marine Corps Marathon in Washington, DC, and The Seagull Century, a 100-mile bicycle ride on Maryland's Eastern Shore).

•    Improved technology keeps people in the game longer by making play more enjoyable (tennis rackets with bigger sweet spots) and preventing injuries (bicycle helmets and hip and knee pads)

The report Global Aging and Sports: The Impact of Aging of the World's Population on the World of Sports, examines how increasingly healthy aging of the world's population in most countries is affecting the world of sports. It is the second of a series of reports by The Consilience Group, LLC, on the future of fitness and sports commissioned by SBRnet, a Princeton, New Jersey, sports market research firm. SBRnet subscribers receive these reports at no additional charge. The public can purchase them by clicking on "Custom Reports for Non-SBRnet Subscribers" at http://www.sbrnet.com. The first report, Physical Activity Trends: Business and Policy Implications, was published in 2005, and SBRnet has commissioned an update of it to be published in late 2007.

The report found that total U.S. participation and participation by Americans over 45 grew in 21 sports and fitness activities since the early 1990s: basketball, bowling, mountain and rock climbing, walking, exercise with equipment, running and jogging, working out at a club, tackle football, golf, hiking, hunting with firearms, ice hockey, in-line skating, kayaking/rafting, martial arts, skateboarding, snorkeling, snowboarding, soccer, target shooting with firearms and waterskiing.

Participation by Americans over 45 grew in another 13 activities while participation by Americans as a whole declined: badminton, baseball, bicycle riding, canoeing, touch football, ice/figure skating, racquetball, scuba diving, alpine skiing, softball, swimming, table tennis and tennis.

Exercise walking remained the most popular activity for Americans over 45.

Is this trend a "pot of gold" for businesses that depend on people's interest and participation in fitness and sports? "Not necessarily," says The Consilience Group Chairman Ken Harris. Much will depend on people's continued motivation to participate and the future state of the economy. Four main factors determine motivation: health (believing and acting on the advice of health authorities to exercise), competition (measure one's efforts against those of others), fun (desire to enjoy oneself) and public approval (beliefs about the extent to which sports participation is desirable and/or appropriate for older people). The economy greatly affects people's ability to participate because it determines whether adequate health care exists for an increasingly older population and whether people have sufficient discretionary income and leisure time. Three conditions, Alzheimer's disease and other dementias, diabetes and obesity, and osteoporosis, threaten the ability of older people to participate in sports and fitness -- not only those directly afflicted but also their caregivers.

Global Aging and Sports explores four scenarios for the future of older people's sports and fitness in the first half of the 21st century. In Playing Field, Court and Health Club, resolution of long-term economic problems of the United States leads to unprecedented prosperity. A booming free-market economy creates an intense desire for competition, which carries over from the rough-and-tumble business world into the sports world. Competing in ultra-marathons and double century bicycle rides becomes popular. Senior and super senior sports participants drive an intensely competitive market for high-quality sporting goods. People of all ages walk and run for exercise in every conceivable virtual environment on computerized, web-enabled treadmills, which are part of increasingly sophisticated home health clubs. In professional sports, team owners flush with cash form senior Major League Baseball, the senior NBA, and the senior NHL, giving Baby Boomers the opportunity to continue watching the sports heroes of their youth.

In Fresh Air and Sunshine, an activist federal government partly resolves America's long-term economic problems with tougher health, safety, environmental protection and energy conservation regulations. Increased environmental and health consciousness build the necessary political support for rejuvenation of old and creation of new public parks and recreational trails where people engage in a variety of outdoor sports and fitness activities. Sports and fitness activities that allow people of all ages to enjoy the cleaner environment -- walking, hiking, climbing, bicycle riding, canoeing, kayaking and cross-country skiing -- are among those that become popular. Team sports continue to remain popular but become less organized. Letting children play by their own rules instead of in adult micromanaged leagues becomes OK again, and adults begin to play pickup baseball, softball and touch football games and to copy children's games like kickball and dodgeball. Times are not so good for professional sports as Baby Boomers enjoy outdoor activities as much as possible and become disillusioned with sensational media reports of professional athletes' bad behavior. Senior professional golf and tennis, however, continue to have enough fans for economic viability.

Sports Bar and Home Theater is the best of times for professional and top amateur sports. The long-term economic problems of the United States are solved through legislation, and the resulting high prosperity allows people to have a life of passive luxury leisure. People enjoy viewing sports events in the luxury of their home media rooms and nicely appointed sports bars and participate in them only to the extent that they can "make the team" in school. Because medicine conquers most diseases and universal access to health care becomes available, health concerns no longer motivate people to be fit. Sports competitions for people over 45 become social occasions in the form of corporate golf and hunting outings. Golf's Champion's Tour becomes the only surviving senior professional sports league, mainly because of its traditional appeal. Other senior professional leagues fail because market research shows that the public prefers to watch young, well-trained athletes on television and the Internet.

In Mall Walking, Minor League Baseball and Friday Night Lights, the U.S. economy becomes weak as a result of failure to resolve long-term economic problems. Chronic federal budget deficits make providing universal access to health care and adequate funding for research on chronic diseases impossible. Participation in sports and fitness activities grows more slowly than the population of older people. People lack leisure time for sports and fitness because of the need to work multiple jobs to make ends meet. Walking, bicycling and swimming remain popular especially during periods of unemployment because of their low cost. Amateur sports competition other than that among school and college teams sharply declines. Not only is golf's Champions Tour the only senior professional sports league to survive but poor economic conditions cause the demise of women's leagues.

The Consilience Group, a futurist consulting firm, works with companies, organizations and government entities to find opportunities and meet the challenges of the 21st century. Its Chairman, Kenneth Harris, is a member of the Association of Professional Futurists and a Professional Member of the World Future Society.

###

Related Articles:

The Most Important Accessory for Your Sports Bike
When it comes to accessorizing, riders and owners of motorcycles, particularly those that are new in this field, often spend their money in increasing engine performance. Oftentimes, they put their entire budget on performance motorcycle parts accessories like exhausts, fuel injection, mapping systems, and other components to help boost the motorcycle's engine.

How Does Sports Coaching Differ from Corporate Coaching?
Athletes Versus EmployeesMost athletes are young, open to improvement, eager to learn and anxious to receive what a coach can provide. For the athlete, there is a defined season and something tangible to compete for.

Soccer and Other Foot-Intensive Sports Can Lead to Unsightly Feet Later in Life
C. J. Buck, MIA of Xenna Corporation (www.xenna.com), a distributor of natural foot, skin and hair products, says, "When you play soccer or other contact sports, your feet can start to show signs of nail discoloration and callus, which tends to get worse later in life.”

Online Sports Community ArmchairGM Seeks to Turn Super Bowl Sunday into Charitable Fund Raiser
ArmchairGM users to host 'Comment for Charity' event this weekend; footballs fans invited to donate money for every comment left on the site on 'Super Sunday'

Minnesota Teams Tap Next Wave Concepts to Bring Fans Enhanced Sports Experience
Local firm drives sales, fills seats with signature community marketing campaign.

Sports Handicappers
Sports Handicappers are almost looked upon as bad as lawyers. They are a dime a dozen and a lot of them are out to take your money anyway they can get it.

Financial Ratios In Sports
Financial statements both report on a firm's position at a point in time and on its operations over some past period. However, their real usefulness lies in the fact that they can be used to help predict the firm's future earnings and dividends as well as the risk factor of these cash flows. From equity investor's viewpoint, predicting the future is what financial statement analysis is all about. From management's viewpoint, financial statement analysis is useful both as a way to anticipate future conditions and, more important, as a starting point for planning actions that will influence the future course of events for the firm.

The Trend In Sports Bike
Sports bike racing is a dream come true for most speed demons And the idea of building sports bike for speed is an understatement

Sports Equipment Site, SportsDepot.com, Adds 300 New Items to Its Already Huge Football Equipment Inventory
SportsDepot.com continues on their quest to offer the most extensive selection of football equipment on the internet, with service, savings and safety as their main goals.

Promotional Sports Bags Will Raise Your Profile
All businesses, no matter what kind of business it may be, can do with more exposure and advertising at prices lower than what popular newspapers and TV stations charge Word of mouth is a great way to get more people to know about you, but you have to give them something to talk about, and a promotion is a great thing to have them talk about

New High School Basketball Player Rankings from Takkle.com and Sports Illustrated Spotlight Top-25 Players in the Country
TAKKLE, Inc. (www.takkle.com), the premier online social network for high school sports, in partnership with Sports Illustrated, today announced the new Sports Illustrated TAKKLE Top 25 High School Basketball Player Rankings.

Unibet Affiliate Program Offers Great Sports Betting for the Holidays with Income Access
Income Access affiliates will have the opportunity to promote some of the top sporting championships and tournaments this holiday season. There are a variety of live betting opportunities at Unibet to provide long hours of entertainment during the holidays. These betting opportunities range from European Football and American Football to International Cricket Tournaments and Dart Championships. Unibet has a game for every player who enjoys sports.

Rainbow Sports Introduces New Online Printing And Designing Capabilities
Kentucky-based Rainbow Sports has introduced a new set of online tools to deliver its down-home personal printing and embroidery services to businesses and individuals throughout the United States.

World-Leading Sports Surface Provider Polytan Announces Expansion into the U.S. Market with Atlanta Office, Targeted Fresh-Look Branding and Bold New
In the high-pressure world of professional and intercollegiate sports, a level playing field is essential to a fair game without home field advantage. The presence of these three phrases in the everyday American vernacular is testament to the importance of quality synthetic surfaces. Polytan provides the strongest, most durable and safest turf in the world, and sport professionals rely on the Germany-based company.

All Eyes on New York Giants for 2008 NFL Sports Betting Season
After their recent Super Bowl victory the New York Giants can't be doing much better - so will they be facing their demise this year?