Moosejaw Launches Brickfish(TM) Campaign Seeking Winter's Coolest Snowboard: Outdoor Sports Retailer Turns to Customers for Branded Snowboard
SAN DIEGO (Business Wire EON) November 20, 2007 -- "Gear is everything when it comes to winter sports. Our 'Design a Snowboard for Moosejaw,' campaign lets snowboard fans demonstrate their style like never before," said Indy Bishop for Moosejaw. "Snowboarding is just as exciting for spectators so we encourage everyone to view the entries and vote for the sickest style."
The grand prize winner will be hand selected by the Moosejaw team. In addition, the creator of the most viral entry will receive a $100 Moosejaw gift card.
According to Bishop, the Brickfish marketing platform creates an ongoing dialogue between retailer and consumer through User-Generated Content (UGC). The Brickfish platform allows users to review and comment on entries and to share their favorites through email, Instant Messaging and hundreds of Internet sites, elevating overall interaction with the retailer.
"This UGC campaign gives Moosejaw a powerful way to connect its brand with action sports enthusiasts across the Web," said Shahi Ghanem, CEO of Brickfish. "Peer recommendations and consumer to consumer marketing are critical in this market, and fans are constantly looking to their friends for guidance on the best gear and places to buy. We're certain that the 'Design a Snowboard for Moosejaw' campaign will help the company increase both sales and brand equity."
The "Design a Snowboard for Moosejaw," campaign ends December 20. For more information about Brickfish, visit www.Brickfish.com.
About Moosejaw
Moosejaw sells the best outdoor gear and apparel in the world and has the most fun doing it. Operating 7 retail stores and a huge online business, Moosejaw has become a major player in the outdoor industry.
About Brickfish
Brickfish(TM), the online marketing platform, has created a revolutionary new approach to online marketing that leverages the power of User Generated Content and social media to connect brands with consumers. Brands and agencies use our patent-pending platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is shared from consumer to consumer via email, IM, and hundreds of social media sites such as MySpace, Facebook, YouTube, and more. Campaign participants are rewarded for creating, voting, reviewing and sharing content, resulting in high-quality brand engagement. The Brickfish platform then tracks consumer interactions with this content and provides detailed analytics on campaign reach, performance and demographics. This results in a powerful viral marketing approach that has proven to be 5 to 10 times more effective than traditional online marketing methods such as display ads or search optimization.
Related Articles:
Getting Down with the Dirt on Sports with The Sports Dirt
Just in time for the baseball, NCAA and NFL seasons, The Sports Dirt, a newly launched sports gossip blog, promises the best of human-interest stories from the wide world of sports.
Sports Violence
In ancient societies, athletics and especially competitive contact games always have been rough, but aggression in the past was tempered by an insistence that playing hard, playing to win, did not countenance playing to cheat and to hurt. One of the very first nations that expressed athletic ideals, were the Greeks. As enunciated by Pindar, the athletic ideal incorporated courage and endurance with modesty, dignity, and fair-mindedness, those elusive qualities the Greeks called Aidos. As sports became more specialized, the general populace increasingly withdrew into spectatorship. Sports history reveals that although Greek sports had increasingly marred by corruption and bribes, nonetheless they flourished in an era which witnessed the rapi...
The Most Common Sports Injuries
From tennis and soccer to football and running, organized and individual sports activities are key to any healthy lifestyle But they can also result in common sports injuries that require attention, either at home or at the doctor, to heal properly
Fleming Appointed to Sports Authority Board Former County Attorney and Houston Litigator Tapped to Represent Public
Harris County Commissioners Court voted unanimously Tuesday to appoint former County Attorney and Houston litigator Michael P. Fleming to the board of the Harris County-Houston Sports Authority.
Viagogo Expands Partnership For 2008 NBA Europe Live Presented BY EA SPORTS?
Europe's leading secondary ticketing company is official secondary ticketing partner for the NBA's European Tour.
Sports Odds and Picks -- NFL Pro Football and College Football Highlight September Tony T's Sports Bets Sports Betting Show Airing on Gamblers Televi
Tony T's Sports Bets Sports Betting TV Show airs 7 days a week on Gamblers Television. Tony T breaks down the big TV Games from the NFL and College Football. Tony T's Sports Bets is a Sports Betting Information TV show that focuses on sports betting on Pro Football and College Football airing with a new episode each day seven days a week on http://GamblersTelevision.com. Dana Ward also contributes with stories from the NFL, College Football and the UFC for the sports betting public.
New York Yankees Sports Tickets
New York Yankees face depletion of their farm system because of various reasons trades, free agent acquisitions, the aging or departure of the players who had formed the core of the Yankees during the late 1990s and allegedly poor coaching. Buster Olney, in his book The Last Night of the New York Yankees Dynasty, argues that George Steinbrenner's management style resulted in the players burning out psychologically. Sportswriter Larry Mahnken has jokingly proposed his theory in the form of "Curse of Clay Bellinger" meaning the New York Yankees will never again win the World Series until either they make amends to utility player Clay Bellinger who left following the 2001 season or they win the championship anyway. Beating The NFL: A Guide To Smart Sports Betting.
Well folks, here we are. It's August 13 as I write this, and the start of the official NFL season is but a mere four weeks away.
Fifty St James Hosts Sports Stars in Betfair Charity Poker Showdown
Betfair.com Fifty Spring Festival is won by Vicky Coren
Sports Massages Come of Age in Shiatsu Massage Chairs
The typical idea of a massage is spending the afternoon taking a good soak in a mud bath, feeling the sauna, and rejuvenating your skin with fresh peels and wraps. This definately sounds relaxing, but what can one do for sports activity? For sports enthusiasts and athletes there is a sports therapy massage. Athletes know how important it is to stretch and warm up muscles. Sports massages are used to help warm up and stretch out muscles and joints before physical sports activity. Don't have time for a masseuse? How about a massage chair? Shiatsu massage chairs are can do a vast array of massage therapies for a variety of needs.
Aggression And Violence In Sports
For anyone living in the American society, it does not take a sociologist or a political scientist to call attention to which extend sports has permeated the American way of life. Newspapers devote an entire section of their daily editions to the coverage of sports such as golf , football, soccer, and more. Newsprint about sport surpasses even that given to economy, politics, or any other single topic of interest. Television brings into contemporary households over 1,200 hours of live and taped sporting events every year, sometimes disrupting the usual family life and other times it provides a collective focus to a family's attention.
Free Sports Betting Tips-The Tip That Matters!
The difference between those who bet on sports and actually win thereon and those who bet and just lose is that the former are more knowledgeable regarding the game and the latter, needless to state, has no knowledge insofar as the game is concerned
It is for this reason that a lot of those who place their money in a game gather information first before actually placing their money on the game
Media Day at Snowstar Winter Sports Park
Media Day is provided as a thank you for thinking of “Ski” Snowstar and the ski industry when putting together airtime or print time.
Online Sportsbook Review and Sports Betting Site Announces New Review
CasinoReview.org (http://wwww.casinoreview.org), a well-known online sportsbook review and sports betting site, announces review of BetUS.com.
Fantasy Sports Addiction Claims Another Company Victim
SoccerPro.com launches Goalmouth Scramble podcast to cover largest soccer sim game - SoccerManager, all on company time.