888.com Enters Sports Betting Arena
Gibraltar (PRWEB) March 24, 2008 -- 888.com (http://www.888.com/), one of the world's biggest online gaming entertainment companies, launched its online sportsbook today. A localized sportbook was launched in the UK, Germany, Spain, Sweden, Denmark and Austria. This has completed yet another significant step in its objective to provide their considerable global client base with a one stop gambling solution.
888Sport (http://www.888sport.com/) will provide betting opportunities on a plethora of sports including UK and Irish horseracing, domestic, European and international football as well as greyhound racing, golf, cricket, rugby, tennis and various novelty events such as Big Brother.
Although 888 caters for all types of customers, 888.com hopes that many occasional and low to medium staking clients will particularly welcome the opportunity to bet with the company's online sports betting site, as they will be able to wager with an award winning company, secure in the knowledge that the high customer service satisfaction levels associated with 888.com bingo, casino and poker will also be available at 888 Sport (http://www.888sport.com/).
"888.com's entrance into the sports betting market represents a significant milestone in the progression of our diversified, multi-channel strategy to grow customer reach and appeal globally. We believe that although our sportsbook addition will result in existing clients betting on sports with us, it will also provide an opportunity for new clients to experience our award winning brand," said Matt Robinson, Brand Marketing Director.
"So, whether you are placing a bet on a horse race, wagering on who will score the next goal in a live televised football match, or just enjoying playing one our many casino, poker or bingo games, 888.com should be your gaming company of choice," Robinson added.
888.com's global goal is to provide quality entertainment to people who enjoy gambling.
"We believe that by offering our clients a sports betting option we are delivering yet another alternative way for our clients to enjoy gambling - and to do so with a company that is renowned for its safe, fun, fair, regulated and secure environment," continued Robinson.
Although 888.com had previously not offered a sports betting option, it has always had strong links with sports events and sports teams, and 888Sport will seek to maximise their sponsorship of both Seville Football Club and the upcoming 888.com World Snooker Championships. The easy to use site will also offer premium sports content as well as competitive odds and quality promotions covering many sports.
"Sports sponsorship has always been a significant part off 888.com's marketing strategy," said Matt Robinson, "and now that we are offering clients an opportunity to bet on activities like football and snooker, you can be assured we will be looking to offer plenty of markets on Seville FC games and 888.com World Snooker Championship matches in the coming months!"
For further information, please contact Gill Carter at +00-350-49800 or newscom @ 888.com
Notes to Editor:
About 888.com
888.com is one of the World's leading gaming and entertainment companies. It has millions of members worldwide who enjoy its casino, bingo and poker rooms and receive an online gaming experience like no other.
Founded in 1997 by pioneers of the online gaming industry, 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products; 888.com Casino, Bingo and Poker.
888.com's goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust - with every member!
Further to the new site offerings and following significant technological investment, 888.com has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. 888.com has also seen the launch of mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too.
Over the last 3 years, 888.com has been named Best Online Casino twice running and Best Online Operator of the Year at the eGaming Awards as well as being voted Best Online Casino at the Inside Edge Awards and most recently, being named Best Online Casino at the UK Gambling Awards.
Offline activity sits side by side the online business, complimenting 888.com's position as the leading authority in gaming entertainment. 888.com is the main sponsor of Sevilla FC and the title sponsor of the 888.com World Snooker Championship held at The Crucible in Sheffield. 888.com also has individual associations with top snooker talents in the world; Ronnie O'Sullivan and 888.com World Champion John Higgins along with Shane Warne from the world of cricket.
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